The concept of Search Engine Optimization (SEO) technically applies to all online search engines, but let’s face it - with over 70% of online searches in its corner, Google is king. If you’re budgeting for SEO in your marketing strategy (and you should be), you should be doing it with Google in mind. Google is a large ocean, and your website is one of the millions vying for its attention. So how do you get noticed? Google’s algorithms exist to fairly crawl and index all websites, but that doesn’t mean there aren’t steps you can take to get ahead of the game and rise through the ranks. If you’re looking for a first-page Google ranking, use these tips to dominate your industry on Google. Narrow Your Niche When you’re asking “How do I dominate my industry on google?”, what you’re asking is “How do I out-rank the competition?” If you’re going to out-Google your competitors, you need to know who those competitors are. That’s why the first step of dominating your industry is to define it as a specific niche. The more specifically you define your business, the better. You’re not just a law firm - you’re a personal injury lawyer. You aren’t a financial company - you’re an accounting firm that specializes in corporate tax. Ask yourself what product or service you want to be known for and keep your focus on dominating that niche. Think about it this way - the more narrow your industry, the less competition you have. Optimize Your Site with The Right Keywords Once you’ve defined your niche, it’s time to find the keywords that will help you rise to the top of those search results. The point of using targeted keywords is that it will make your content relevant and easily searchable on Google, which is exactly what your SEO goal should be. In previous days, keywords were all it took to dominate Google rankings. Companies turned to stuffing their content and websites with as many keywords as possible, and it worked. As expected, Google has gotten smarter, and now websites that keyword stuff are penalized, so choosing the right keywords takes a bit more work. Many keyword tools on the market can help you research keywords for your niche and narrow down your options. Your keywords should be as specific to your business as possible. Don’t automatically choose the most-searched keyword in the list (remember what we said about competition!) Long-tail keyword phrases and those with lower search volumes can help convert users more easily than trying to compete in the most popular searches. Write Well - And Often Content is extremely important for Google rankings - as long as it’s relevant, high-quality and authoritative. Your content should be optimized with on-page SEO and keywords, but it’s even more important that it makes sense, is engaging and keeps your audience’s attention. Many businesses fall into the trap of writing for search engines instead of for humans, and while that may get you an initial boost in your rankings, it’s ultimately bad for your business. Be sure to write with your audience in mind; avoid keyword stuffing, irrelevant links or badly re-spun content. Use On-Page SEO On-page SEO means optimizing the content and HTML codes of an individual webpage so it gets noticed by Google. On the technical side, on-page SEO includes optimizing your headlines, images and HTML tags (header, meta, and title tags). On-page SEO is a great way to rise in the ranks from behind the scenes instead of strictly through content, and it’s a must for any website wanting a first-page ranking. For more information on how to dominate with on-page SEO, check out these great tips. Getting your website optimized to dominate Google has many moving parts. To take your business to the top of Google, utilize these tips. If you’re feeling lost in the SEO jargon, don’t worry! BIS Designs offers SEO services that are guaranteed to move you through the ranks and top your industry on Google. Contact us today to learn more!