There are many marketing strategies for anyone running a business or promoting a product. New and improved strategies may become global trends, however most will become a thing of the past before you even read about it. These three marketing strategies will help keep your business fresh and credible.
Why content marketing? Content is king. Search engines love content. Content helps to spread the word about your business and your products. Customers are searching for what you offer online. Their search engine searches bring them to videos, blogs, and social media posts.
Videos, blogs, and social media gives you a platform to show your prospective customers how you can help solve their problem or issue. Hang up the idea of having to constantly pitch and start showing the world how you or your product are relevant to their needs.
Gain a better reach to your prospective customers with search engine optimization, known as SEO. Once you have produced your content, your next step is to make sure that it is optimized for search engines. Having a SEO specialist optimize your content – website, blogs, and videos – will help you get an advantage over your competitors. This can be accomplished on a local and national geographical level.
SEO is a very important process in a customer’s research and purchasing cycle. While it may not be easy to find out exactly how a customer decided to walk into your store, SEO tools can help you gather that data for online shoppers. SEO is a very effective tool for learning how to continually target and retarget the customers that actually buy.
A CRM is a Customer Relationship Manager. This database keep a list of your customers and prospective customers (also known as leads) contact information that you ask for such as: name, phone, address, birthdate, and/or email address. People willingly provide this information in order to find out more about your business via a contact form on a landing or capture page. Their information is kept in a CRM for you to maintain and follow up with them.
CRM’s are the lifeline for your business. The size of your business has no relation to whether or not your need a CRM. You can use a CRM to send out newsletters, informational emails, email marketing of sales/promotions, follow up after a sale, or even generate a winner for a contest.
These three effective strategies will help you to drive more traffic to your business and website, increase sales, and keep customers coming back. Content, SEO, and a proper CRM are things that must be continually updated and monitored.
This can be a lot of work for someone who is trying to run a business. Fortunately, there are companies like BIS Designs who can help you manage these things effectively. BIS Designs is a small, but powerful firm with some of the top specialists on the Gulf Coast of Alabama, Mississippi, and the Pensacola panhandle.
Contact us for a consultation to find out the best marketing strategies that will be the most effective for your business and niche.
BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.
Maybe you’ve tried LinkedIn, but you’re not getting the results you want. Well, you’re not alone. Business owners often tell us they know they are not leveraging this platform’s opportunities to yield the fullest result.
The Advanced Search Tool can also be used to search for companies within a specific area. Once the results list returns results, you can choose to follow those organizations and/or research their company pages to find out who their decision makers are.
LinkedIn allows you to send an InMail to anyone using LinkedIn without having to request a connection first, and ensures that it goes straight to their inbox. However, they are only available on paid accounts but with the Sales Navigator Professional premium plan, you’re able to:
• Send 15 InMail messages a month
• See who’s viewed your profile
• Have an unlimited profile search ability
• Hone in on the decision makers and create custom lead lists with advanced search filters
• Get lead recommendations able to be saved to a list
*As a side note, to avoid the costly InMail messaging options, if you do not already have a premium account and are not able to get one anytime soon, when you join a group, you are able to send 15 free messages per month instead of expensive InMails to people that share the same LinkedIn Groups as you.
“Hey ‘Firstname’, I just happened upon you here in LinkedIn. We happen to both be friends with <insert mutual 1st connection>. I’m the CEO over here at ‘YourCompanyName’ and we often find the need to refer out business to people such as yourself. I’m not sure if you’re taking on any new business at this time, but figured that I’d introduce myself and connect with you here on LinkedIn in case you are. -‐’YourName’.”
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