Local Optimization

What is Local Optimization?

Through our local search optimization services, we help our clients achieve higher visibility in local search results. The goal of local optimization is to prepare your website and other online business profiles in such a way that Google (and other search engines) will display it when anyone who is in your local area is searching for your products or services.

Who needs local optimization?

Anyone who services their local community with a product or service will be greatly helped by proper local optimization. That includes restaurants, retail, professional services, etc.

What is Local Search?

In recent years search engines like Google have focused more and more on providing local search results. That is, they will adjust the results based on your physical location. For instance, if you search for 'BBQ' on Google, they will assume you are looking for a local BBQ restaurant and will show you a map with local options. 

On the other hand, if your search is for 'BBQ Chicken Sandwich', Google will no longer assume you are looking for a restaurant, but will show you recipes, instead.

With more and more searches being done on mobile devices, it is easier than ever for a search engine to pinpoint the user's exact location. People who are searching for a product or service on their phone are usually ready to make a purchase right away, so it is very important for all businesses that provide local services to display well in local search results.

How is Local Optimization different from regular SEO?

Our local seo services are really a subset of our regular SEO.  All the regular optimization techniques still apply. But in addition, we will optimize online citations for your business, ensure that all your online profiles are set up correctly, and complete all optimization on your site with local results in mind.