Website design trends are as fluid and changing as the sea (or the internet). What is popular today may be a website faux pas tomorrow, and what was deemed uncool two years ago can make an unexpected comeback. Staying on top of the day’s trends can feel like a full-time job. Luckily, we’ve done it for you!
We’ve scoured the industry’s top leaders for the day’s most popular website design trends. The ones that can make or break your website. The ones that will set you apart from your competitors. The ones you can be sure will stick around for 2020. Check them out below!
The days of desktop dominance are gone, and mobile devices are the undisputed king of screen time. Users spend an average of 69% of their media time on smartphones, so if you want to reach your audience then you’ve got to optimize your site for mobile use. Also, Google now ranks mobile sites ahead of desktop sites in search rankings, so focusing on a mobile design will help make sure your site is seen. And studies show that users are 67% more likely to buy a product from your site if it is optimized for mobile use. See the pattern?
Mobile devices aren’t exactly new, and they’ve taken up a big spot in web design for a few years. But the new focus on mobile-first designs means that website designers are focusing on mobile templates first rather than creating websites for desktops and then making them responsive to other devices. Because users expect a website to load in under 3 seconds, optimizing a website for mobile loading also means you’ll decrease your bounce rate and increase your user engagement.
What does that mean for you? Well, it means a focus on layouts that can be compressed to fit a smaller screen without losing content. It’s also important to keep in mind that mobile screens are touched rather than clicked, so you’ll need to adjust your designs to be accessible by various fingers. In short, simple and direct navigation, adaptive designs, and responsive frameworks will reign supreme.
Speedy and Trendy Designs
We’ve already discussed optimizing your website for load speed (recap: you should), but doing so involves more than just technical work. The design of your website also plays a big role in how quickly it loads. Keep your design simple but trendy to stay on top of your speed and your relevance. Be generous with your white space - it helps guide users down the page and keeps your site uniform, while also loading quickly. You should also reduce clutter by ridding your site of unnecessary graphics and complex designs to make your site quick and scannable.
For the trendiest site on the web, use a good mix of contrasting colors, large and playful fonts, and high-quality images and videos. Grid patterns are becoming especially popular - a good example of this is the block layout of Pinterest pins. Grouping your content and related pages into easily scannable squares keeps your users attention while looking sleek and modern.
Video is King
Unless you’ve had your head in the sand, you’ll know that video content is the name of the internet game. Today’s users are more concerned than ever with immediate gratification, and information is often easiest to access and digest in video form. In fact, static pages (those without any animated or video content) are likely to be obsolete by 2020. That’s why the top websites have shifted their content focus away from text graphics and articles and instead use full-screen or embedded videos to boost their site traffic.
One of the top ways to do this is to place videos in the header of your website to immediately gain the attention of visitors. Or, you can place multiple related videos along your page to entice users to scroll down. Some websites even choose to display looping videos as the background of their homepage. Whatever method you choose, video content should be your prime focus as we move into 2020.
Don’t have video content? Jump on the motion bandwagon with GIFS or animation to keep your page from looking static.
Chat Bots are a new feature in AI that have taken the internet by storm in 2019 and show no signs of slowing down. A chat bot interacts with users on your website through chat ‘conversations’ to provide automated customer service, saving you time and money. They also allow users to access information and engage with your site much more quickly than traditional methods. Chat bots use assigned ‘rules’ and information along with really cool artificial intelligence to allow users to do a multitude of tasks. They can do things such as ask questions, file complaints, make online orders, book flights, buy tickets, and more.
There are two types of chatbots: simple and advanced. Simple chatbots use pre-filled keywords to process and respond to customer queries. This type of bot is much simpler (and cheaper) to implement on your website, but it isn’t as good at engaging with your users; it often responds to difficult or unanticipated questions with an ‘I don’t understand’ message. On the opposite side of the coin, advanced chatbots use artificial intelligence to learn customer preferences and enhance conversation. They are able to make jokes, understand sarcasm, and answer complex questions.
Artificial intelligence is not yet an art, so there are still bugs in the system. Plus, chat bots can be extremely expensive and they require technical knowledge that many companies may not have on the payroll. However, we anticipate that as technology advances, chat bots will become much more streamlined and accessible for all.
Sticky elements is a very descriptive name, as they “stick” to your webpage. In other words, as users scroll down your page the sticky elements scroll with them. It’s a great way to keep navigation simple and keep your users engaged.
Sticky elements can be a variety of things. Newsletter sign-ups, contact information, and promotions are all good sticky element materials. Many websites create sticky “floating” menus to make navigation easier for a better user experience. Perhaps the most important one is social media links, which allow users to quickly link to your accounts or share your material on their pages. Which is important, because social media attracts billions (with a b) of internet users every day. That’s a huge audience!
But, be careful not to over-saturate your site with too many sticky elements. Doing so can make them seem spammy and intrusive, plus they’ll cover your other content. Stick to the sweet spot - no more than two or three at a time.
Well, there you have it. The top website design trends for 2019-2020 focus on increasing speed, keeping your designs simple but engaging, and using technology to stay ahead of the game. Trends evolve, but we’re confident that keeping these in mind will help keep your website relevant and modern through the New Year and beyond.
Need more help? We do website design! From consultations to complete overhauls, BIS Designs can transform your website into a stunning reflection of your business. Contact us today!
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