Three Effective Marketing Strategies for Your Business There are many marketing strategies for anyone running a business or promoting a product. New and improved strategies may become global trends, however most will become a thing of the past before you even read about it. These three marketing strategies will help keep your business fresh and credible. 1. Content marketing Why content marketing? Content is king. Search engines love content. Content helps to spread the word about your business and your products. Customers are searching for what you offer online. Their search engine searches bring them to videos, blogs, and social media posts. Videos, blogs, and social media gives you a platform to show your prospective customers how you can help solve their problem or issue. Hang up the idea of having to constantly pitch and start showing the world how you or your product are relevant to their needs. 2. Search Engine Optimization (SEO) Gain a better reach to your prospective customers with search engine optimization, known as SEO. Once you have produced your content, your next step is to make sure that it is optimized for search engines. Having a SEO specialist optimize your content – website, blogs, and videos – will help you get an advantage over your competitors. This can be accomplished on a local and national geographical level. SEO is a very important process in a customer’s research and purchasing cycle. While it may not be easy to find out exactly how a customer decided to walk into your store, SEO tools can help you gather that data for online shoppers. SEO is a very effective tool for learning how to continually target and retarget the customers that actually buy. 3. Customer Relationship Manager (CRM) A CRM is a Customer Relationship Manager. This database keep a list of your customers and prospective customers (also known as leads) contact information that you ask for such as: name, phone, address, birthdate, and/or email address. People willingly provide this information in order to find out more about your business via a contact form on a landing or capture page. Their information is kept in a CRM for you to maintain and follow up with them. CRM’s are the lifeline for your business. The size of your business has no relation to whether or not your need a CRM. You can use a CRM to send out newsletters, informational emails, email marketing of sales/promotions, follow up after a sale, or even generate a winner for a contest. These three effective strategies will help you to drive more traffic to your business and website, increase sales, and keep customers coming back. Content, SEO, and a proper CRM are things that must be continually updated and monitored. This can be a lot of work for someone who is trying to run a business. Fortunately, there are companies like BIS Designs who can help you manage these things effectively. BIS Designs is a small, but powerful firm with some of the top specialists on the Gulf Coast of Alabama, Mississippi, and the Pensacola panhandle. Contact us for a consultation to find out the best marketing strategies that will be the most effective for your business and niche. BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.