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There are many marketing strategies for anyone running a business or promoting a product. New and improved strategies may become global trends, however most will become a thing of the past before you even read about it. These three marketing strategies will help keep your business fresh and credible.
Why content marketing? Content is king. Search engines love content. Content helps to spread the word about your business and your products. Customers are searching for what you offer online. Their search engine searches bring them to videos, blogs, and social media posts.
Videos, blogs, and social media gives you a platform to show your prospective customers how you can help solve their problem or issue. Hang up the idea of having to constantly pitch and start showing the world how you or your product are relevant to their needs.
Gain a better reach to your prospective customers with search engine optimization, known as SEO. Once you have produced your content, your next step is to make sure that it is optimized for search engines. Having a SEO specialist optimize your content – website, blogs, and videos – will help you get an advantage over your competitors. This can be accomplished on a local and national geographical level.
SEO is a very important process in a customer’s research and purchasing cycle. While it may not be easy to find out exactly how a customer decided to walk into your store, SEO tools can help you gather that data for online shoppers. SEO is a very effective tool for learning how to continually target and retarget the customers that actually buy.
A CRM is a Customer Relationship Manager. This database keep a list of your customers and prospective customers (also known as leads) contact information that you ask for such as: name, phone, address, birthdate, and/or email address. People willingly provide this information in order to find out more about your business via a contact form on a landing or capture page. Their information is kept in a CRM for you to maintain and follow up with them.
CRM’s are the lifeline for your business. The size of your business has no relation to whether or not your need a CRM. You can use a CRM to send out newsletters, informational emails, email marketing of sales/promotions, follow up after a sale, or even generate a winner for a contest. These three effective strategies will help you to drive more traffic to your business and website, increase sales, and keep customers coming back. Content, SEO, and a proper CRM are things that must be continually updated and monitored.
This can be a lot of work for someone who is trying to run a business. Fortunately, there are companies like BIS Designs who can help you manage these things effectively. BIS Designs is a small, but powerful firm with some of the top specialists on the Gulf Coast of Alabama, Mississippi, and the Pensacola panhandle.
Contact us for a consultation to find out the best marketing strategies that will be the most effective for your business and niche. BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.
Read Our May 2017 Newsletter to Believe in Being Extraordinary
Facebook is a popular way for companies to market their products and services to consumers like ourselves. In the past, it hasn’t been as helpful for businesses looking to market to other businesses. However, that’s no longer the case. Facebook is now proving itself to be a successful marketing tool for business-to-business (B2B) marketing.
LinkedIn has long been the most effective platform for businesses to market on social media to other companies. However, Facebook has over 1.4 billion monthly users allowing businesses to get their message in front of the right audience through paid advertising. Businesses are five times more likely to engage with a sales rep who shares a mutual connection. This is one reason why it’s important not to ignore Facebook. We have seen success with this social media strategy with our clients in Mobile, AL.
1. Expand your audience. Reach past your current audience through advertising on Facebook and targeting people that meet certain qualifications. 2. Target work categories. Facebook, LinkedIn, and Instagram advertising allows you to go past general demographics to drill down to specific interests, job titles and income levels. 3. Offer incentives for lead generation. Using ads to target the audience you want, you can bring prospects to your website looking for access to the content you’re offering. By directing them to a landing page that asks them for their email address, you’re able to generate leads by giving them access to a free trial of your product or service, or access to an ebook or webinar.
4. Create custom audiences.
Custom audiences can be set up in Facebook by:
• Importing a list of emails from your contact database. • Upselling to customers that purchased a particular item or service (making recommendations). • Retargeting lost customers by putting a Facebook pixel on a certain web page to track if users completed your call to action. If they didn’t reach the ‘Thank you for signing up/purchasing’ page, then you can retarget your ads to those who missed out.
• Increase awareness, connections and leads. • Set you apart from your competitors. • Strengthen your company’s credibility. • Keep your business’ name at the top of potential customers’ minds.
Contact us for a complimentary marketing evaluation and let’s get your business back on track!
BIS DESIGNS NOW OFFERS MOBILE APP DEVELOPMENT
Robertsdale, AL (April 11, 2017) –BIS Designs, experienced web design and digital marketing firm on the Gulf Coast, now offers mobile app development and management for local businesses. This new service allows organizations to better communicate with current clients while attracting new customers with state-of-the-art marketing.
According to Flurry, mobile users spend 90% of their time in apps instead of the mobile web. By adding this service, BIS Designs will give customers a complete digital marketing approach from web design and search engine optimization to social media marketing and app development.
With a mobile app, clients can push notifications to consumers. Plus, give users access to special discounts, events and loyalty programs. For certain businesses, it can even be a source of income by selling advertising on the app itself.
“It’s always exciting to be able to offer our clients a professional and in-demand service for a fraction of the cost,” said Phillip Long, CEO of BIS Designs. “I think apps will revolutionize the way we do marketing and I can’t wait to see how it helps our customers grow!”
To learn more about BIS Designs, call 251.410.7601 or visit www.askbisdesigns.com.
About BIS Designs
BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years. Learn more at www.askbisdesigns.com.
About BIS Technology Group
BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to grow to their full potential while minimizing risks. BIS is located in Robertsdale, AL. To learn more about BIS Technology Group, visit bistechnologygroup.com.
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This is the year for websites to become more secure. Since 2014, Google has given search engine ranking boosts to sites that use https://, also known as SSL or Secure Socket Layer, for their web addresses instead of http:// alone. As of this year, Google’s web browser Chrome is taking huge strides towards making the internet a safer place by labeling all HTTP pages that take payment information or collect passwords as non-secure. This is part of Google’s long term plan to eventually label all HTTP sites as non-secure. Other web browsers are said to soon follow suit.
HTTPS is the acronym for Hypertext Transfer Protocol Secure. It is a protocol used for secure communications over the internet. Communication over HTTPS is encrypted between the end user and the server so the data cannot be tampered with and listened in on.
SSL is the acronym for Secure Socket Layer and is another type of protocol that helps encrypt data transferred over a computer network. Through purchasing an SSL certificate, an encryption key is placed on the server to protect your communication via your website.
This gets back to the main reasons why Google is calling for all websites to switch to HTTPS. The beginning of your URL (www.example.com) begins with either HTTP or HTTPS. By remaining on the unsecured HTTP, the data transferred between the web server and the browser on your computer or smartphone can be compromised.
Even if your website is not an eCommerce site or doesn’t have login capabilities, it is still at risk. User behavior has become a very hot commodity for cyber criminals. The best course of action is to get a fully encrypted SSL certificate on your website so you can continue business as usual without feeling any ramifications from being viewed as an untrusted website. Implementing SSL on your website is definitely a direction all websites should be headed in as it helps keep everyone a little safer. It no longer suffices to make certain pages https:// and not others. Your website has to be fully encrypted or it will lose search engine placement, and anyone who views it will soon see a warning sign that they may not understand. This might deter them from ever visiting your site again. Since most of BIS Designs' websites are easily editable by our clients, we include a login in the footer on each page. As a courtesy, we are moving all non-SSL certified sites to a secure encrypted SSL server. Here’s an example of how a secure SSL certified site appears:
And here is an example of what a website’s address in a web browser might look like without an SSL certificate starting this year: Here is how the http:// web pages are said to soon be displayed: BIS Designs is a web design and marketing company based out of Robertsdale, Alabama with clients spanning from Gulfport, MS to Pensacola, FL. With our clients’ best interest as our top concern, we take every effort to ensure their online presence accurately communicates their mission, produces results, and engenders trust among their customers. If your business is in need of an online makeover, contact us for a free website audit and marketing evaluation.
Read Our April 2017 Newsletter on Why You Need to Switch Your Website to HTTPS
Read Our March 2017 Newsletter Here About Apps!
BIS DESIGNS RELEASES MOBILE APP TO STREAMLINE CUSTOMER EXPERIENCE
Robertsdale, AL (April 4, 2017) –BIS Designs, experienced web design and digital marketing firm on the Gulf Coast, releases newly developed mobile app to make the customer experience easier and more convenient. Businesses can now download the BIS Designs app from Google Play or the Apple Store.
With the app, clients can submit tickets, view upcoming company events and receive alerts and notifications. As a special incentive, BIS Designs will post in-app specials that will only be released to those who have the app.
The app can be downloaded by visiting askbisdesigns.com/bis-designs-app.
Phillip Long, CEO of BIS Designs, stated, “It’s exciting to provide this type of technology and service to our clients. Now, they can simply submit tickets through the app and even request appointments with our staff.”
FOR IMMEDIATE RELEASE
Contact: Christi Kannapel
ckannapel@askbis.com
251.923.4015
BIS DESIGNS TO EDUCATE MOBILE-BASED BUSINESS EXECUTIVES ON DIGITAL MARKETING TO AID IN COMPANY GROWTH
Complimentary Lunch & Learn set for March 23rd
Robertsdale, AL (February 8, 2016) – BIS Designs, an experienced digital marketing firm on the Gulf Coast, will host a free luncheon for Mobile-based business executives. This event will educate local business owners on what they can do to boost sales and grow their company using digital marketing. It will be held at Wintzell’s Oyster House restaurant located at 6700 Airport Boulevard, Mobile, AL on Thursday, March 23rd from 11:30 am – 1 p.m.
Phillip Long, CEO, along with marketing experts, Taylor D’Amico and Sean Williams, will walk attendees through an overview of what their business should be doing now in digital marketing to see growth in 2017. Reservations are required and may be made by visiting http://www.askbisdesigns.com/seminar or calling 251.410.7601.
Who Should Attend?
Business owners, managers and executives will get the most benefit from attending this luncheon. While marketing professionals are more than welcome to attend, the presentation is geared towards business owners.
Long will discuss how to use personal and company social media channels to increase brand awareness as well as how having a mobile app can increase the number of monthly sales.
“According to the Search Engine Journal, 434% more pages are indexed when a company blogs which ultimately leads to a better placement in search engines and increases the number of qualified leads visiting your website,” said Phillip Long, CEO. Long continues, “As a business owner, I believe blogging is one of the best things you can do for your company not just for search rankings, but also as a great resource for customers and potential clients.” (Photo: Phillip Long)
To learn more about this event, visit http://www.askbisdesigns.com/seminar. Additional business updates are planned throughout 2017. For more information about BIS Designs, please visit our website at http://www.askbisdesigns.com.
BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.
Read Our February 2017 Newsletter Here!