251.405.2543
If you're in the fast-paced restaurant industry, then you know marketing can be a challenge to fit into your busy schedule. However, it's extremely important and must be made a priority. A complete digital marketing plan is made of many ingredients including a website, blogging, mobile website, email marketing, search engine optimization and social media marketing.
For your free digital marketing consultation, give us a call at 251-4107601!
At some point this year, Google will release an algorithm updated called Penguin 4.0. Some might remember the very first release of Penguin where it was compared to “dropping a nuke.” Many websites lost their first page rankings which affected their traffic, conversions and profit even putting some websites out of business.
Google’s goal is to promote high-quality content. When webmasters use blackhat search engine optimization (SEO) schemes like link buying, they can get poor quality sites to rank high on search engines – at least for a short period of time. Unfortunately for users like me and you, it makes searching for good quality content difficult. Google became wise to these unnatural links and developed algorithms to prevent this from happening. As new blackhat tricks are created, Google releases new updates to stop these websites from ranking.
Sources:
https://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines
There’s more to running a successful business than simply having a superb product or service. Market saturation and growing consumer power have rendered traditional means of differentiation ineffective. To tackle this, businesses must raise the bar on their customers’ experience.
Your customers don't have time to wait for you to get around to their queries, and they will move on to your competitor if you aren't on top of their needs.
Not convinced on the necessity of using social media for customer support yet? Consider these benefits for both companies and customers:
If you can respond within minutes of a post, you will make your customers very happy. It also demonstrates to their followers – and potentially many others – that your company actually cares and is committed to handling customer service issues quickly.
Consumers like being able to contact businesses on social media. It means they don’t have to waste their time on the phone. To have the chance to deal with a living, breathing person, rather than with a nameless, faceless corporation, is much more palatable. Companies have the opportunity to think carefully about a response and craft it in a casual, conversational manner. This way, the brand voice can still resonate, while at the same time adding the human element.
Customers want vindication when something goes wrong, and posting on social media allows them the perfect place to be heard. Not only does the customer feel more in control, but the company also benefits from the transparency. Other potential customers will witness how well the situation is handled. If you can answer a customer’s concerns quickly and effectively, you ultimately gain trust as a company that really cares and goes the extra mile.
It’s in our nature to share the wealth. When we discover a good company, our altruistic side steps in. A report by Hootsuite claimed that 78% of online customers recommended a brand to friends after a great customer experience. Due to the nature of social media, it only takes a moment to leave a positive review for a company or post on Facebook about a pleasant experience. Resolving customer issues and questions on social media does present some potential risks if not handled correctly and promptly. However, the positive effects solidifies long-term relationships and increases the visibility of your brand in the process. Interested in more benefits of social media? RSVP for our Executive Business Luncheon on How to Develop & Implement a Successful Digital Marketing Plan to Increase Company Revenue.
FOR IMMEDIATE RELEASE
Contact: Christi Kannapel
ckannapel@askbis.com
251.923.4015
Robertsdale, AL (June 9, 2016) – BIS Designs, digital marketing firm on the Gulf Coast, will host an educational luncheon titled “How to Develop and Implement a Successful Digital Marketing Plan to Increase Company Revenue.” This event will be held on Thursday, July 21st from 11:30 AM to 1:00 PM at T.P. Crockmiers in Mobile, AL.
The goal of this free lunch-and-learn event is to help local businesses in the downtown area grow their organizations using digital marketing strategies like search engine optimization and social media marketing. Phillip Long, CEO of BIS Designs, will walk business owners through all four components of a successful marketing plan.
Reservations are required for this event. Please register by visiting http://www.askbisdesigns.com/seminar or calling 251.410.7601.
According to ConversionXL, it only takes .05 seconds for a visitor to form an opinion about a website. During the luncheon, BIS Designs will teach businesses how to successfully set up their website to convert visitors and generate sales.
Who Should Attend?
C-level executives and managers who have an interest in learning more about digital marketing and growing their business will benefit most from this seminar.
Long will discuss how executives can grow their companies with a successful digital marketing plan utilizing elements like a website, email marketing, social media marketing and search engine optimization.
“According to Simply Measured, 55% of SMBs find developing a social media strategy challenging,” said Phillip Long, CEO. Long continues, “At this event, I hope to educate businesses on the importance of social media and help them develop a strategy that works for their business.” (Photo: Phillip Long)
To learn more about this event, visit http://www.askbisdesigns.com/seminar. Additional business updates are planned throughout 2016. For more information, http://www.askbisdesigns.com for details.
About BIS Designs
BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years. Learn more at www.askbisdesigns.com.
About BIS Technology Group
BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: information technology, web design & digital marketing, office equipment and business consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.
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Donald Johansson wears many hats for BIS Designs. Not only is he the president of BIS Designs, but he’s also our lead designer and front-end developer. Donald founded BIS Designs in 2009 – along with Phillip Long and Kevin Welch.
Web design has been his passion since 1995. After graduating college in 1999, he worked at a local printing company. Soon, the printer realized Donald’s talent for web design which would allow them to expand their client offerings. From then on, Donald has been the go-to designer for each company he has been with.
Today, Donald designs and develops websites for BIS Designs’ clients. As an Adobe Certified Expert in Photoshop, he also designs logos, brochures and other printed materials clients request. Donald’s expertise is an incredible resource as he also helps with the troubleshooting and maintenance our client websites require.
Not all his time is spent behind the computer screen. In fact, Donald has received numerous awards for painting miniature figurines, his greatest hobby. He also enjoys playing the classical guitar, photography and helping his wife in her garden.
In his own words, he’s quite adept at:
• Minesweeping • Design • Playing guitar • Tetris • Ping pong • Miniature painting • Slicing bread • Morse code • CSS • Photoshop • Eating candy • Picking strawberries • Untangling knots • HTML • Doing things quickly • Directions, running • Board games • Colors • Making spaghetti sauce • Repetitive tasks • Typing In the spirit of full transparency, Donald admits he could use some improvement on: • Throwing • Touching his toes with straight legs • Singing • Creative writing • Dancing • Remembering names • Ironing • Going to bed on time • Maintaining a good posture • Pop culture • Remembering which switch is the light and which is the fan • Throwing things away • Running fast • Napping • Binge watching TV shows We’re thrilled to have Donald lead our team at BIS Designs. Every day is filled with creative assignments, and being able to work with the witty, even-keeled, inspiring webmaster Donald makes each task that much more enjoyable.
Read Our June 2016 Newsletter Here!
In a nutshell, retargeting is the process of targeting and serving ads to people who’ve previously visited your website, used your mobile app, or in some cases, visited and bought something from a physical retail location.
You’ve seen it before: you search online for ‘shoe stores Mobile, AL.’ You visit the first website that pops out and you browse around for a while, but then something else needs your attention so you leave the site. The next time you go online, whether it’s watching a YouTube video or scrolling through Facebook, you see an ad for that same shoe store company showcasing the exact pair of shoes you were last looking at earlier.
Many people have mixed feelings about this, and numerous blogs have been written about the overall ethics involved in this type of marketing. Needless to say, it’s here to stay, and over the years marketers have refined the practice to include better targeting and less intrusive messaging to avoid creeping people out. As a side note, web users always have a way of opting out from being marketed to through retargeting by regularly erasing what cookies have been enabled in their browser history.
Therefore, it is not uncommon for a web user to take numerous steps before being ready to seal the deal. If a company’s brand name is not well established, users won’t be searching specifically for a company’s brand name and associated branded keywords. That’s when companies often invest in SEO or Pay-Per-Click (PPC) marketing to help drive traffic to their website or store. In time, they may see their website out rank their competitors on the search engines, and typically see a healthy influx of website clicks. However, if there is no brand recognition to go along with such prominent placement on search engines, users often forget what site they visited once they have left.
Retargeting can successfully bridge that gap, especially when combined with SEO. Through building your brand’s familiarity with your target audience, you are increasing the opportunity for specific company branded terms to be entered into a Google search or an organic site visit.
By specifically marketing to people who are familiar with your business, retargeting ultimately will move them closer to a sale and improve your overall ROI.
Learn how BIS Designs can increase your search engine ranking and drive traffic to your website here.
Sources: http://www.emarketer.com/Article/Retargeting-Used-by-Marketers-Cost-Effective-Brand-Lift/1007948 http://searchengineland.com/3-surprising-benefits-of-retargeting-181164 http://blog.hubspot.com/marketing/retargeting-campaigns-beginner-guide#sm.00000t84uav30xes9rwre0rti1gb9
Read Our May 2016 Newsletter Here!
Maybe you’ve tried LinkedIn, but you’re not getting the results you want. Well, you’re not alone. Business owners often tell us they know they are not leveraging this platform’s opportunities to yield the fullest result.
The Advanced Search Tool can also be used to search for companies within a specific area. Once the results list returns results, you can choose to follow those organizations and/or research their company pages to find out who their decision makers are.
LinkedIn allows you to send an InMail to anyone using LinkedIn without having to request a connection first, and ensures that it goes straight to their inbox. However, they are only available on paid accounts but with the Sales Navigator Professional premium plan, you’re able to:
• Send 15 InMail messages a month • See who’s viewed your profile • Have an unlimited profile search ability • Hone in on the decision makers and create custom lead lists with advanced search filters • Get lead recommendations able to be saved to a list *As a side note, to avoid the costly InMail messaging options, if you do not already have a premium account and are not able to get one anytime soon, when you join a group, you are able to send 15 free messages per month instead of expensive InMails to people that share the same LinkedIn Groups as you.
“Hey ‘Firstname’, I just happened upon you here in LinkedIn. We happen to both be friends with <insert mutual 1st connection>. I’m the CEO over here at ‘YourCompanyName’ and we often find the need to refer out business to people such as yourself. I’m not sure if you’re taking on any new business at this time, but figured that I’d introduce myself and connect with you here on LinkedIn in case you are. -‐’YourName’.”
BIS DESIGNS EQUIPS LOCAL BUSINESS OWNERS WITH DIGITAL MARKETING TIPS TO GENERATE LEADS & INCREASE SALES
Complimentary Lunch & Learn set for May 19
Robertsdale, AL (April 18, 2016) – BIS Designs, an experienced digital marketing firm on the Gulf Coast, will host a seminar designed to equip local businesses with the tools necessary for generating leads and increasing sales through digital marketing. This valuable business lunch and learn is planned for Wintzell’s Oyster House restaurant located at 805 S Mobile Street, Fairhope, AL on Thursday, May 19th from 11:30 am – 1 p.m.
During the presentation, Phillip Long, CEO, will discuss the latest digital marketing strategies to help businesses on the Gulf Coast enhance revenue. There is no charge to attend however reservations are required and may be made by visiting http://www.askbisdesigns.com/seminar or calling 251.410.7601.
According Social Fresh, the first listing on Google receives 33% of clicks from organic searches. This seminar will give local business owners tools and information they need on digital marketing elements like social media marketing, search engine optimization, email marketing and web design and digital marketing.
The lunch seminar is designed for C-level executives and managers who have an interest in learning more about digital marketing.
Long will discuss the necessary components for a success digital marketing plan every business must implement if they want to grow their business.
“Convinceandconvert.com stated that 44% of email recipients who received a promotional email last year made a purchase based on that email.” said Phillip Long, CEO. Long continues, “Many of the small businesses in the area just aren’t utilizing inbound marketing like they should to achieve a higher return on investment. For a SMB, inbound marketing tactics like social media, SEO and email would be a great way to keep advertising costs low while bringing in more business.” (Photo: Phillip Long)