As the name implies, “social media” is a platform for real time social exchange. This exchange takes place on a global scale, offering you unprecedented access to desirable demographics around the world. 

But in order to succeed in this highly competitive social media arena, it’s important to present yourself as more than a brand. You need to present yourself as a personality. 

You can infuse your brand with personality in a number of ways. Whether you write a blog or create a carefully crafted ‘about us’ page on your website, you’re putting your personality out there for the community to see. By posting informative, funny and inspirational posts, a human side to your business comes out, which naturally instills a greater sense of trust for your organization, ultimately enhancing your networking efforts. 

However you choose to do it, remember one thing: Be authentic. 

Use your own voice. 

Be professional, but don’t sound scripted, and avoid industry-specific terms and phrases. Try to strike a casual tone.

Share personal interests.

These can be tangentially related to your business offerings, or as unrelated as a hobby. The goal is to flesh out who you are beyond your brand.

Tell stories.

We communicate a lot of day-to-day information in story form. Relatable anecdotes are easy to follow and – if told well – hard to forget. The more entertaining, the better.

Use humor.

More specifically, use your sense of humor – so long as it’s appropriate. Laughter is the easiest way to tear down any barriers separating you from future clients. 

We often hear companies ask why social media is so important for their business. The answer is simple: businesses need a solid online presence if they expect to be successful. At the end of the day, you need to be actively posting on social media to expand that presence. 

According to the Small Business Technology Impact Study of 2016, 50% of 18-34 year olds, 42% of 35-54 year olds, and 24% of 55+ year olds prefer businesses who regularly post to their Facebook pages.

“If you're choosing between setting up a website and starting a Facebook page for your business, know that up to 30% might not buy from a company without a social media presence.” Source: TWC 2016.

BIS Designs is your local and reputable source for digital marketing. We can complement your company’s digital presence with customizable social media marketing packages that fit your business. Whether through LinkedIn, Facebook, or email marketing, our digital marketing specialists will help you communicate your brand voice and promote your company through social interaction. By staying top of mind within your community, you will retain both loyal customers and attract potential leads. Call us at 251-405-2535 for more information or visit our website to request an online quote.