Gulf Coast Local Blog

Our customers use any number of difference devices to surf the web, including laptops, desktop computers, tablets and smartphones.  It has become increasingly important to provide a seamless experience to potential customers no matter what device they are using, your business website needs to be built with responsive web design in mind.

What is responsive web design? And why is it such an important part of your overall digital marketing strategy? Here’s what you need to know on the subject.

Responsive Web Design

A website that utilizes responsive web design will automatically resize depending on the type of device being used to access the site.

Responsive websites intuitively respond to the type of device being used and adjust the layout of a website accordingly, information is more easily accessible and the user experience is much more enjoyable.  No more scroll bars, no more pinching and squeezing to be able to read content and no more separate mobile sites.  Think beautiful, clean websites that are easy to read and navigate on any device.

The Importance of Responsive Web Design

Are you thinking of updating or building a new website for your business? Make sure you go with a web designer (like BIS Designs) that knows how to create responsive web designs.  Here’s why:

Consumers steer clear from websites that aren’t mobile friendly. 57% of mobile users say they won’t recommend a business that has a poor user experience on their smartphones.  Today, mobile users account for nearly half the internet traffic and online shopping, browsing and researching is the new favorite past-time.  If it takes too long to navigate or load a website, the consumer will move on to your competitor.  The key is to be accessible, no matter what device is being used.

You have a limited amount of time to catch a consumer’s attention.  Websites that don’t load within 9 seconds are considered to be low quality and if the site does not fit the screen of a user's smartphone, making it more difficult to navigate, the consumer will leave your site without engaging, and more importantly, no conversion. 

Also important to keep in mind, the higher quality your website, the more stock goes on in SEO.  Google is impressed by a responsive design and knows it creates a better user experience, which in turn puts your business higher in the rankings. 

Here at BIS Designs, we’ve made it our business to create high quality, responsive and seamless websites for our clients, no matter their industry.  Let us improve your customers’ online experience when they visit your website!

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Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,  Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com