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With 87% of Americans using the internet and 80% of people online owning a smart phone, a mobile marketing strategy for businesses shouldn’t be ignored. However, there’s more to an effective mobile strategy than a mobile-friendly website. As the digital universe expands, so do marketing strategies, and that’s one reason why many businesses are seeing tremendous results through customizing their own mobile app.
You may be thinking mobile apps are only useful for the big time players, brands like Amazon and Target, but have you not noticed that even your local coffee shop now has an app for its customers? Why do they bother, you might ask? Because they’ve recognized the value that mobile apps can bring to the table. Mobile apps have become very affordable for small businesses, and the advantages of incorporating a mobile app into your marketing arsenal are very enticing.
Imagine you run a golf course in Gulf Shores, Alabama. How awesome would it be to allow your golfers to record their scores and see the golf range through a map in the mobile app?
What if you’re in the mortgage business and you develop a free app that has a mortgage calculator on it for real estate agents and potential homebuyers to use? That would certainly get people talking about your company.
A company can incentivize those who have downloaded the app to share it with their friends on social media in order to get referral points. Our minds have a way of gravitating towards the familiar, so the more the catchy icon is seen on a user’s phone as they scroll past it or in the App Store or Google Play, the more likely they will be to choose you when the need arises.
Do your competitors offer apps to help their customers? If they do, then it’s time for you to take it up a notch! If they don’t, then this is an excellent time for you to stand out by offering such a service.
By providing a personalized experience, businesses can interact with their customers efficiently which effectively generates repeat business. You can drive repeat business through rewarding customers for their patronage. Apps allow you to send push notifications to remind customers of deals, specials and events. Loyalty solutions can also consist of having digital stamp cards, digital coupons, and other loyalty reward programs. No more paper stamp cards (which everyone loses)!
Depending on your industry, certain businesses see a big increase through in-app purchases by offering revenue generating solutions such as mobile food ordering, shopping carts or a reservation system.
Apps allow you to set up push notifications that can target specific user demographics, even based on their location. For example, customers will receive a coupon if they’re near your business. Additionally, you can send in-app messages to those who have the app.
People are using their phones all day long and the customer relationship is becoming more and more digital in nature. Self-service technologies through the internet are becoming how businesses interact with their customers, and a mobile app is essentially the path of least resistance.
Mobile apps used to only be reserved for the type of businesses that could fork out $50,000 to have one developed. Those days are gone. Now every business can have one through advances in app development technology.
• Promoting Events: Showcasing key info on events & promotions, tracking attendees, and posting comments. • Ordering Food: Seamless ordering with in-app payments. • Geo-targeting Customers with GPS Coupons: Allowing users to check in at your location to unlock coupons or use geo-fencing when they’re in your area. • Rewarding Loyalty: Providing highly customizable mobile stamp cards. • Selling Merchandise: Selling products and taking payments right through the app. • Taking Reservations: Offering mobile booking features which allow users to set up appointments through the app. • Referring Friends: Incentivizing easy app-sharing by email, social media, or text.
BIS Designs, a local marketing company, now offers mobile apps for small to medium sized businesses all along the Gulf Coast, from Pensacola, Florida to Biloxi, Mississippi. We believe a multi-channel marketing platform is needed for businesses to effectively market themselves to get positive results. Our mobile apps can provide your customers with a wide range of services that can generate more revenue and increase your brand visibility. Contact us today for a free marketing consultation to see how a mobile app can benefit your business!