251.405.2543
Facebook is continually using updating their algorithm to help their users see more relative content and less of what they don’t like. If you have a Facebook business page, you have probably noticed that it is more difficult to get engagement than it does on your personal Facebook page.
Why? Facebook sees your business page as a business. Essentially, you’re a business so you should pay for exposure. Before you start running Facebook ads, try these 5 Facebook marketing tips:
Share images of real people. As a social network, people want to see people, especially people they know, like, and trust. Lose the sales pitch. People are turned off by continuous product images.
People want to win free swag, free product, or free/discounted services. Contests with the right prize will organically boost your traffic. You’ll increase your fan base, page likes, and grow your email list. You’ll increase your chances of going viral with the right product and right response.
Facebook is very proud of this feature. It took quite a long time for this to roll out to all of their users, so those that Go Live – get seen! Going Live allows you to interact with your audience, increase your overall reach, and increase your page likes. A lot of people are afraid to go live, but the ones that do are heavily rewarded.
You’ve probably seen the response time to messages on your Facebook page or another page. The better your response time, the more Facebook will show your posts to your followers/fans. Engagement is key. When you have a private chat with one of your Facebook friends, you’ll start to see them more in your newsfeed, and vice versa.
When you are consistent, your audience will expect it. They will look forward to your engaging posts and Facebook live videos. Make sure you are posting 3-5 high quality posts per week. Create a hashtag, not only for fun, but for tracking purposes. Eventually, your followers will start using your hashtag. Be consistent, but remember, to have fun! Facebook is meant for socializing and having fun. Re-evaluate your social media plan and determine what it is your audience responds to the most. Use the tips we suggested and just remember to lose the sales pitch and stay consistent! If you need assistance with creating a social media plan, contact BIS Designs at 251.405.2542.
BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.
Phillip Long, CEO