Gulf Coast Local Blog

Google to Release New Penguin 4.0 Update That Could Potentially HurtYour Website’s Search Engine Rankings

At some point this year, Google will release an algorithm updated called Penguin 4.0. Some might remember the very first release of Penguin where it was compared to “dropping a nuke.” Many websites lost their first page rankings which affected their traffic, conversions and profit even putting some websites out of business.

Google’s goal is to promote high-quality content. When webmasters use blackhat search engine optimization (SEO) schemes like link buying, they can get poor quality sites to rank high on search engines – at least for a short period of time. Unfortunately for users like me and you, it makes searching for good quality content difficult. Google became wise to these unnatural links and developed algorithms to prevent this from happening. As new blackhat tricks are created, Google releases new updates to stop these websites from ranking.

When Penguin 4.0 comes out this year, your website will suffer if you or your SEO specialist:

• Buys links
•  Embeds numerous links into widgets 
• Creates excessive partner pages for backlinking
• Gives away services or products to someone for the sole purpose of receiving a written review with a link back to your website
• Participates in large-scale article marketing campaigns
• Links to articles that are considered spammy

With BIS Designs, our SEO and content specialists will:

•  Get real, non-spammy links from websites
• Focus on internal linking
• Add new optimized content
• Optimize every page of your site for your chosen keywords

Get your free SEO audit today! Give us a call at 251-410-7601!

Sources:

https://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines