You may have noticed the blog trend that is ruling the cyber world from Google to social media.  Whether it is fashion influencers or tech gurus and travel enthusiasts, blogging is a trend that continues to grow each year.

 

How does this relate to your business? Blogging is a way to share your expertise and knowledge with your target audience.  In doing so, you are 1) helping to provide information needed by your potential customer and 2) demonstrating your expertise on the subject which in turn keeps the customer coming back to you for further assistance.  You are building trust with your potential customers/clients and this results in more leads for your business. Having well-written and updated blog content on your website also strengthens your relationship with Google which boosts your rankings in search results. 

 

Now that you know why you need a business blog, let’s talk about how you’ll find the time to add this task to your agenda.

 

It is common for small and medium sized businesses to outsource business functions like payroll, human resources, accounting and more to keep the organization lean and flexible.  Outsourcing blog writing? This might seem more challenging – after all, your blog is the voice of your business and a critical part of your content marketing strategy.

 

It is definitely possible to outsource blog posts, and do it well.  Below are two of the most common questions we get here at BIS Designs about blogging:

 

Question 1: Can an outsourced blog writer really capture my tone/style/business personality?

 

Writing is personal and every business feels like they have a unique tone or style they’re looking to capture in their blog.  The very concept of outsourcing might feel like it will cause you to lose some of your business’s personality.

 

Solution:  Take time to educate your writer.  We’ve all heard it, “you get what you put in”, and in this case, it is definitely true. A good writer will research and educate themselves as much as possible but to keep your business personality/style/tone the same, you’ll need to give some details on what makes your business stand out from your competitor.

 

Question 2: Where will the blog content come from?

 

If you give your writer nothing to work with, you get nothing in return worth reading. It’s that simple. You are the subject matter expert for your business. A good outsourced writer will bring your expertise to light in a readable way.  If you’ll provide more information and direction, you’ll get more of what you expect from your writer and overall blog content strategy.

 

Solution: Make a list of topics.  Whether you do this once a month or once a quarter – take the time to send a few topics to your writer. Once your blog writer has a list of topics, he/she can now get started on the time-consuming part of the project - creating engaging content.  The few minutes that you spend concentrating on topics will help to keep your business personality/tone/style alive on your website.

A big perk of outsourcing your business blog writing is that your new writer will bring fresh ideas to the table.  This simply adds new insights that can make your blog better.

 

Fun Fact: The average blog post takes 3 hours 20 minutes to write and the most engaged blog content on the web now has 41% more words than it did 3 years ago. 

 

If you have a blog on your website that you simply don’t have time to keep up or you would like to add a blog to your website but aren’t sure where to start, give us a call! Outsourcing to a local company who can meet with you face-to-face to discuss your marketing goals is a great way to start the new season.

 

RELATED:

5 Benefits of Business Blogging

 

 

Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of  what your business should be doing to protect your data and plan your digital marketing strategies.

About BIS Technology Group

BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing,  Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.

You may reach out to us at:
Phone: 251-405-2527
Email: plong@askbis.com