Facebook is continually using updating their algorithm to help their users see more relative content and less of what they don’t like. If you have a Facebook business page, you have probably noticed that it is more difficult to get engagement than it does on your personal Facebook page.
Facebook sees your business page as a business. Essentially, you’re a business so you should pay for exposure. Before you start running Facebook ads, try these 5 Facebook marketing tips:
Share images of real people. As a social network, people want to see people, especially people they know, like, and trust. Lose the sales pitch. People are turned off by continuous product images.
People want to win free swag, free product, or free/discounted services. Contests with the right prize will organically boost your traffic. You’ll increase your fan base, page likes, and grow your email list. You’ll increase your chances of going viral with the right product and right response.
Facebook is very proud of this feature. It took quite a long time for this to roll out to all of their users, so those that Go Live – get seen! Going Live allows you to interact with your audience, increase your overall reach, and increase your page likes. A lot of people are afraid to go live, but the ones that do are heavily rewarded.
You’ve probably seen the response time to messages on your Facebook page or another page. The better your response time, the more Facebook will show your posts to your followers/fans. Engagement is key. When you have a private chat with one of your Facebook friends, you’ll start to see them more in your newsfeed, and vice versa.
When you are consistent, your audience will expect it. They will look forward to your engaging posts and Facebook live videos. Make sure you are posting 3-5 high quality posts per week. Create a hashtag, not only for fun, but for tracking purposes. Eventually, your followers will start using your hashtag. Be consistent, but remember, to have fun!
Facebook is meant for socializing and having fun. Re-evaluate your social media plan and determine what it is your audience responds to the most. Use the tips we suggested and just remember to lose the sales pitch and stay consistent!
If you need assistance with creating a social media plan, contact BIS Designs at 251.405.2542.
BIS Designs is an internet marketing company serving the Mobile, Alabama area. Our content, development, social media marketing and search engine optimization specialists have years of experience in targeting custom audiences for the B2B community and would welcome the opportunity to help your business grow.
Phillip Long, CEO
If you’re marketing your business digitally, which you should be in this day and age, you probably have a nicely designed website, maybe some SEO integrated into your site and a company Facebook page. It doesn’t take a huge budget or hours of labor to get your business seen online. Actually, some digital marketing tactics are pretty downright inexpensive.
Compared to traditional advertising via print or TV and radio spots, digital marketing puts less strain on your wallet and can be seen by thousands of people daily. But it really depends on how far you want to go to market your company online. Don’t be surprised if a “barely there” presence is not generating the amount of traffic to your website as you hoped.
But many small business owners ask, “What do I do to help grow my business online?” Well, there are many avenues to go down when it comes to digital marketing, some complex and some simple, but there is one specific tactic we want to highlight: Facebook advertising.
We are firm believers in using social media to help grow a business. Social media creates exposure, two-way communication with your audience and helps expand your business. There are organic ways to do that such as creating valuable content, establishing dialogues with your page fans, posting consistently and sharing interesting, cool articles and knowledge. But there are also paid tactics to grow your business on social media.
Facebook advertising is one of those tactics.
Facebook offers businesses a way to promote, grow and drive website traffic through “sponsored” posts. These advertisements show up on your target audience’s newsfeed and have a strong call to action that prompts viewers to:
The list extends further than just those four CTA's too. It really depends on what you want your Facebook advertising to do.
The best part about Facebook advertising is that you can place your ad in front of the people who truly matter to your business.
You can select very specific demographics that you want to target and Facebook does the rest. For example, say you were a local clothing boutique who catered to women aged 16 – 32 that lived in Baldwin County and are interested in shopping and fashion. You can enter that information and Facebook will find users that match those specifications and put your message in their newsfeed.
But how does this directly translate into new sales?
Well, if you don’t yet see the value, let me simplify:
Facebook ads put your business front and center of the people who matter on a channel they use daily. This exposes your business to people who have not yet heard of your company, but who will be interested in your product, then prompts them to visit your website to take a look at your services/products, and ultimately can lead to those visitors calling about how your business can help them. Ta-da!
Best part of all, as mentioned at the beginning of this post, this is a digital marketing tactic that is very inexpensive. You can create an ad for as little as $10 or as much as $300. It’s all based on your budget. Talk about a deal! Facebook is not the only social media channel offering advertising either.LinkedIn, Twitter, Pinterest and Instagram are other channels that let your business shine.
So, think you want to jump on the Facebook advertising bandwagon, or are you still hesitant? No worries, that is why BIS Designs is here to help. Get in the know all about digital marketing with our free luncheon coming up on January 28 at the Original Oyster House in Gulf Shores, Alabama. RSVP today and enjoy a complimentary lunch and listen to our experts present on “How to Develop & Implement a Successful Digital Marketing Plan to Increase Company Revenue.” We want to help business owners grow their business and market the right way! Walk away with a powerful toolkit to make 2016 the best year yet for your business. Sign up here: http://askbisdesigns.com/seminar
Digital Marketing Specialist
Gulf Coast Local
21530 Professional Drive
Robertsdale, AL 36567
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Our team of professional designers, copywriters and online marketers are ready to work with you to create everything you need for a successful an online marketing strategy.