Website design trends are as fluid and changing as the sea (or the internet). What is popular today may be a website faux pas tomorrow, and what was deemed uncool two years ago can make an unexpected comeback. Staying on top of the day’s trends can feel like a full-time job. Luckily, we’ve done it for you!
We’ve scoured the industry’s top leaders for the day’s most popular website design trends. The ones that can make or break your website. The ones that will set you apart from your competitors. The ones you can be sure will stick around for 2020. Check them out below!
The days of desktop dominance are gone, and mobile devices are the undisputed king of screen time. Users spend an average of 69% of their media time on smartphones, so if you want to reach your audience then you’ve got to optimize your site for mobile use. Also, Google now ranks mobile sites ahead of desktop sites in search rankings, so focusing on a mobile design will help make sure your site is seen. And studies show that users are 67% more likely to buy a product from your site if it is optimized for mobile use. See the pattern?
Mobile devices aren’t exactly new, and they’ve taken up a big spot in web design for a few years. But the new focus on mobile-first designs means that website designers are focusing on mobile templates first rather than creating websites for desktops and then making them responsive to other devices. Because users expect a website to load in under 3 seconds, optimizing a website for mobile loading also means you’ll decrease your bounce rate and increase your user engagement.
What does that mean for you? Well, it means a focus on layouts that can be compressed to fit a smaller screen without losing content. It’s also important to keep in mind that mobile screens are touched rather than clicked, so you’ll need to adjust your designs to be accessible by various fingers. In short, simple and direct navigation, adaptive designs, and responsive frameworks will reign supreme.
Speedy and Trendy Designs
We’ve already discussed optimizing your website for load speed (recap: you should), but doing so involves more than just technical work. The design of your website also plays a big role in how quickly it loads. Keep your design simple but trendy to stay on top of your speed and your relevance. Be generous with your white space - it helps guide users down the page and keeps your site uniform, while also loading quickly. You should also reduce clutter by ridding your site of unnecessary graphics and complex designs to make your site quick and scannable.
For the trendiest site on the web, use a good mix of contrasting colors, large and playful fonts, and high-quality images and videos. Grid patterns are becoming especially popular - a good example of this is the block layout of Pinterest pins. Grouping your content and related pages into easily scannable squares keeps your users attention while looking sleek and modern.
Video is King
Unless you’ve had your head in the sand, you’ll know that video content is the name of the internet game. Today’s users are more concerned than ever with immediate gratification, and information is often easiest to access and digest in video form. In fact, static pages (those without any animated or video content) are likely to be obsolete by 2020. That’s why the top websites have shifted their content focus away from text graphics and articles and instead use full-screen or embedded videos to boost their site traffic.
One of the top ways to do this is to place videos in the header of your website to immediately gain the attention of visitors. Or, you can place multiple related videos along your page to entice users to scroll down. Some websites even choose to display looping videos as the background of their homepage. Whatever method you choose, video content should be your prime focus as we move into 2020.
Don’t have video content? Jump on the motion bandwagon with GIFS or animation to keep your page from looking static.
Chat Bots are a new feature in AI that have taken the internet by storm in 2019 and show no signs of slowing down. A chat bot interacts with users on your website through chat ‘conversations’ to provide automated customer service, saving you time and money. They also allow users to access information and engage with your site much more quickly than traditional methods. Chat bots use assigned ‘rules’ and information along with really cool artificial intelligence to allow users to do a multitude of tasks. They can do things such as ask questions, file complaints, make online orders, book flights, buy tickets, and more.
There are two types of chatbots: simple and advanced. Simple chatbots use pre-filled keywords to process and respond to customer queries. This type of bot is much simpler (and cheaper) to implement on your website, but it isn’t as good at engaging with your users; it often responds to difficult or unanticipated questions with an ‘I don’t understand’ message. On the opposite side of the coin, advanced chatbots use artificial intelligence to learn customer preferences and enhance conversation. They are able to make jokes, understand sarcasm, and answer complex questions.
Artificial intelligence is not yet an art, so there are still bugs in the system. Plus, chat bots can be extremely expensive and they require technical knowledge that many companies may not have on the payroll. However, we anticipate that as technology advances, chat bots will become much more streamlined and accessible for all.
Sticky elements is a very descriptive name, as they “stick” to your webpage. In other words, as users scroll down your page the sticky elements scroll with them. It’s a great way to keep navigation simple and keep your users engaged.
Sticky elements can be a variety of things. Newsletter sign-ups, contact information, and promotions are all good sticky element materials. Many websites create sticky “floating” menus to make navigation easier for a better user experience. Perhaps the most important one is social media links, which allow users to quickly link to your accounts or share your material on their pages. Which is important, because social media attracts billions (with a b) of internet users every day. That’s a huge audience!
But, be careful not to over-saturate your site with too many sticky elements. Doing so can make them seem spammy and intrusive, plus they’ll cover your other content. Stick to the sweet spot - no more than two or three at a time.
Well, there you have it. The top website design trends for 2019-2020 focus on increasing speed, keeping your designs simple but engaging, and using technology to stay ahead of the game. Trends evolve, but we’re confident that keeping these in mind will help keep your website relevant and modern through the New Year and beyond.
Need more help? We do website design! From consultations to complete overhauls, BIS Designs can transform your website into a stunning reflection of your business. Contact us today!
Our customers use any number of difference devices to surf the web, including laptops, desktop computers, tablets and smartphones. It has become increasingly important to provide a seamless experience to potential customers no matter what device they are using, your business website needs to be built with responsive web design in mind.
What is responsive web design? And why is it such an important part of your overall digital marketing strategy? Here’s what you need to know on the subject.
Responsive Web Design
A website that utilizes responsive web design will automatically resize depending on the type of device being used to access the site.
The Importance of Responsive Web Design
Are you thinking of updating or building a new website for your business? Make sure you go with a web designer (like BIS Designs) that knows how to create responsive web designs. Here’s why:
You have a limited amount of time to catch a consumer’s attention. Websites that don’t load within 9 seconds are considered to be low quality and if the site does not fit the screen of a user's smartphone, making it more difficult to navigate, the consumer will leave your site without engaging, and more importantly, no conversion.
Also important to keep in mind, the higher quality your website, the more stock goes on in SEO. Google is impressed by a responsive design and knows it creates a better user experience, which in turn puts your business higher in the rankings.
Here at BIS Designs, we’ve made it our business to create high quality, responsive and seamless websites for our clients, no matter their industry. Let us improve your customers’ online experience when they visit your website!
5 Benefits of Business Blogging
Phillip Long - CISSP, CEO of BIS Technology Group, along with his team of marketing and information technology experts, will walk you through an overview of what your business should be doing to protect your data and plan your digital marketing strategies.
About BIS Technology Group
BIS Technology Group is the technology leader on the Gulf Coast and is comprised of four divisions: Information Technology, Web Design & Digital Marketing, Office Equipment and Business Consulting. Together these divisions help local businesses exceed expectations and allow them to group to their full potential while minimizing risks. To learn more about BIS Technology Group, visit bistechnologygroup.com.
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A landing page can be your business’ biggest advocate. By creating high-converting and SEO-optimized landing pages, these pages can effectively run your business while you’re away by having the convincing power to appeal to your customers in your absence.
Typically, it is a standalone page not available to access from the navigation menu. It’s created to fulfill a single purpose to get visitors to take a particular action on the page.
Example goals for landing pages include:
• Capture email addresses for future leads
• Get attendants to an event or seminar
• Promote a special offer
• Make an announcement
• Build your brand
• Make a profit
Since landing pages are separate from your website’s visible pages, they are the perfect platform to send all campaign traffic. This separation makes testing and measuring through web analytics incredibly easier to track.
Headlines serve the most important purpose on a landing page: to convince a visitor to stay. There’s a famous quote by advertising legend David Ogilvy that says, “On the average, five times as many people read the headline as read the body copy.” Since your headline is the first thing people see when they land on your site, it’s imperative to make a good impression. That’s why we always suggest A/B or split testing to figure out which one will get higher engagement.
Some elements you can test for are: (This is something we love to do!)
• A short versus long headline
• A headline that states benefits versus features
• The color scheme of the headline
• Headline transposed over a background image versus negative space
This wine news and review site uses an appealing solution-oriented strategy in their captivating headline.
A unique value proposition (UVP) should be the first thing your visitors see when they land on your landing page. It is not a slogan. It’s a promise you’re telling customers about what your product/service will do for them while also conveying how it is better than the competition. It can be a single statement or 2-3 lines that hit home with your target audience.
Source: Karma Mobility, Inc.
The unique value this brand offers is clearly stated in the byline letting viewers know they can get online anywhere with their product with affordable data plans.
Even though you now have a compelling UVP and an impactful headline, visitors often still need that extra push, and a CTA form or button can be exactly what gets them on board. An effective CTA should be prominently placed, not too small, and placed above the fold so visitors won’t need to go searching for it.
Our client Magnolia Dental was looking for web design services in Mobile, Alabama and their home page illustrates how sometimes depending on your service, it’s beneficial to use multiple calls to action on one page.
Because web visitors are scanners by nature, your text should be simple and minimal, using images as much as possible while ensuring the relevant features or benefits are succinctly highlighted.
Source: H. Bloom
This flower company does a lovely job in illustrating the simple process for their subscription service.
Potential customers want to know they’re making a good choice in choosing your business. Social proof can help seal the deal by reinforcing trust and establishing credibility. This can often create an emotional response, ultimately turning visitors into customers. Examples of social proof can include:
• Testimonials from clients (with images and names)
• Social media share buttons (showing the number of shares)
• Logos from well-respected businesses that use you
• Business or product reviews
• Trust seals, i.e. BBB, VeriSign, TRUSTe (see image below)
One client of ours in Daphne, Alabama does a great job of providing social proof on their landing page for a new program they’ve launched. The Mar-Kee Group uses testimonials, video demos, and social media icons that play well with their call to action sign-up forms and buttons.
This is especially important when using PPC (Pay-Per-Click) ads as the link associated with your Google ad will need to direct users to a page built specifically for that service or promotion being offered.
Source: Frank & Oak
If someone who clicked on an ad in Google that advertised a “30% off your next purchase promotion” but ended up on the home page, they likely would get inundated with way more information than they wanted, get a bit overwhelmed that they didn’t see that coupon, and leave the site out of frustration.
By no means do landing pages need to include all of these elements, and in some cases, the more minimal a landing page is the more results a site can see. Figuring out what kind of landing page your marketing campaign needs will depend on many factors. Above all else, research into what types of personas make up your target audience should be the first step. This article is meant as a general overview, as there are many more components to a successful landing page that are not mentioned here, such as the need for an integrative design (see BEOPLAY’s experiential design) or adding video, which can lead to 86% more conversions.
At BIS Designs, our goal is to create a website and subsequent landing pages that will support your goals and accurately reflect your brand for businesses not just in Baldwin County and Mobile County, but also extending to Biloxi, Gulfport, and Pensacola, Florida. From our pre-project meeting to content development and design, we keep your website goals at the forefront of everything we do. Through combining search engine optimization, social media marketing and cutting edge web design, our integrative approach for your business provides successful results. Contact us today to hear more about our new comprehensive packages!
In today's world of smartphones, internet browser usage is now dominated by mobile devices and not the desktop. With more and more individuals surfing the web on their smartphone, the requirement of having a mobile friendly website has reached the point to where Google is now strongly influencing website rankings based on whether or not a site is mobile friendly. Here are few more key points on why a mobile friendly website is so crucial:
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