Gulf Coast Local Blog

Using Pinterest to Pick Up Sales

Pinterest is a great marketing tool for visually engaging your target market and boosting sales. But if you want to take the next step to increase your sales numbers and user engagement, give these social marketing tactics and tips a try:

Sweeten the Deal

Along with creating specific boards and categorizing pins for your products, be sure to include coupons with these items. These coupons won't just encourage your followers to purchase your products, but you are showing them specific products within the board that they can use the coupon for. This greatly increases the point of purchase incentive for your followers.

And the Winner Is...

Along with coupons, give contests a try. This gives your audience incentive to continue to follow and monitor your pins and boards. Be sure to make the contest rules clear and available, make contest entry as quick and simple as possible, and be sure to include prizes that are going to interest your audience and give them clear incentive to enter. Once you get the hang of things, try running contests on a regular basis and switch up the prizes and products you offer.

Spread the Word

Don't limit yourself to just Pinterest. Be sure to cross engage your audience on all social media channels and share the work you're doing on your Pinterest account. Include links and posts to your Pinterest boards on your home website, Facebook, Twitter and even your monthly email newsletter. Let your audience know where they can go to stay up-to-date on all your social media efforts and products!