Gulf Coast Local Blog

Using Pinterest to Pick Up Sales

Pinterest is a great marketing tool for visually engaging your target market and boosting sales. But if you want to take the next step to increase your sales numbers and user engagement, give these social marketing tactics and tips a try:

Sweeten the Deal

Along with creating specific boards and categorizing pins for your products, be sure to include coupons with these items. These coupons won't just encourage your followers to purchase your products, but you are showing them specific products within the board that they can use the coupon for. This greatly increases the point of purchase incentive for your followers.

And the Winner Is...

Along with coupons, give contests a try. This gives your audience incentive to continue to follow and monitor your pins and boards. Be sure to make the contest rules clear and available, make contest entry as quick and simple as possible, and be sure to include prizes that are going to interest your audience and give them clear incentive to enter. Once you get the hang of things, try running contests on a regular basis and switch up the prizes and products you offer.

Spread the Word

Don't limit yourself to just Pinterest. Be sure to cross engage your audience on all social media channels and share the work you're doing on your Pinterest account. Include links and posts to your Pinterest boards on your home website, Facebook, Twitter and even your monthly email newsletter. Let your audience know where they can go to stay up-to-date on all your social media efforts and products!

Show Them What You're Working With

Businesses in the retail sector are quickly tapping into the 150+ million Instagram users, and their bottom lines are reaping the benefits. The new social media giant is giving businesses plenty of marketing muscle with great photo sharing tools, branded hashtags and location based tagging tools. Combine all this and a visually appealing product can quickly start attracting followers and sales for your business.

Visual = Value

With it's custom image filters and easy sharing abilities, Instagram gives any retail business a valuable tool to promote and highlight their products. Research has already shown that producing pictures of products to go with your trendy description is sure to offer better brand recall and sales. The key here is design. These images can be great selling tools for your business, but you have to be sure your image quality and designs are the highest possible quality. So don't simply flood your account with sub-par work. Make sure you take the time and effort to reflect the quality of your product in the quality of your pictures.

Get Personal

You want your business and your products to be unique, and your Instagram account and posts should reflect this. Along with the custom designs of your photo posts, make sure to include some custom hashtags to go along with them. If your in the jewelry business, try tagging things such as #CustomJewelry, #JewelryDesign or just simply #Diamonds. These hashtags all your images to be pulled up in relevant searches and boost your reach in your social media marketing efforts.

Keep Up with Conversation

When you have an eye catching product and post design, users are sure to comment on these images. So be sure you comment back. You want to always make sure you are taking the time to engage your followers and let them know you appreciate them as an individual. Be sure to address them by name and make the comment contains a personal touch for the individual. These comments will foster a genuine relationship with your audience and is sure to lead to both brand loyalty and sales.