Gulf Coast Local Blog

Ah, life on the beach. It’s many people’s dream retirement destination. Luckily for us, and everyone else that calls the Gulf Coast their home, someone else’s dream is our life. But as great as it is living by the water, for businesses in our area, it can be extremely profitable. Living in an area where tourism is a main profit-generator, businesses can be either very successful marketing their brand, or sometimes miss the mark.

As tourism fuels our economy here, local businesses look forward to times of the year when tourists are most abundant. Summer, as you can imagine, is the peak-season to travel to the beach for vacations. Spring break and winter getaways are also very popular. But the times of the year people visit the beach play into their demographics too. Fall and winter yield a higher number of elderly visitors, seeking refuge from the harsh winters in the northern parts of the United States, while spring is when many college students vacation for their Spring Breaks.

Local businesses prepare for tourists year-round and adjust their marketing programs based off of the season and the common demographics of visitors for each season. At least most business do. Now that digital marketing is here to stay, and is an important player in the marketing sphere, make sure your tourism marketing includes digital.

Facebook Advertising

Targeted social media advertising lets you select exactly who you want your ad set to reach. Whether its adults aged 55 + whose interests are traveling and shopping, or adults aged 18 – 25 whose interests are water sports and the beach, you can determine your exact audience with Facebook advertising. This lets you get your message out to the people that are most interested in your product.

Social Media

Facebook represents one of the largest online communities in the world. You can connect with friends, groups, and business pages. Set up a business page to engage with fans and followers, inform them of yours services and products, specials and discounts and create a two-way conversation with them instead of just spitting out promotions. Twitter, Instagram and Pinterest are just a few others that have excelled for businesses. Travelers will look up businesses on social media channels to see if they are still in business, check out user reviews and what the business is posting about. Check out BIS Designs' social media services. 

SEO

Provide travelers with the information on destinations they are looking for at every stage of their planning process. When deciding upon a destination location, internet users go to search engines, with Google dominating the market at 67%. Google is the key search engine that you should focus on because of all the applications Google owns, such as Google Maps and YouTube, which aids in SEO. The higher your business ranks for your specific keywords, the easier it will be more tourists to find your shop, restaurant or whatever your business may be. Google Maps is now becoming a fast and easy way to search for businesses in the user’s location. There is a lot of SEO works that goes into making your business searchable. Page titles, great content, meta tags, backlinks, and HTML code are just some ways to use SEO to increase your ranking. If you feel overwhelmed with the task of SEO, that is what BIS Designs is here for.

Pay-per-click

PPC marketing uses search engines in a different way to help market your business. PPC is paid advertising that shows up at the top of the search results. Say someone searched “water activities in Gulf Shores.” You can use PPC to have your water recreation business show up at the top of the search results for a limited time. This does not take the place of organic SEO, but helps to showcase your business quickly.

Websites

Make your website responsive on mobile devices. This is a MUST. The majority of travelers, and online users in general, use their mobile devices to search locations and business. In 2014, one half of all local searches were performed on mobile devices. This number is higher in tourists because they are on the go and don’t have a desktop readily available when they are traveling. Use landing pages attached to your website that redirect searchers to coupons or discounts on your products.

Travel Blogs and Review Websites

Reach out to travel bloggers. These bloggers are followed by thousands of people and are opinion leaders online. Pitch your business to a well-known travel blogger and if they agree, these bloggers will come visit your business and write about their experience. User reviews on businesses hold more sway than traditional advertising. You can manage your online reputation through blogs and business review sites, such as TripAdvisor. Review website are a key component to reaching travelers and helping make their decision whether to visit your business, or not.

These suggestions are just the tip of the iceberg when it comes to digital marketing designed for tourists. There are many different outlets and methods to help communicate your message to your target audiences. At BIS Designs, we have a highly-educated staff that understands digital and how to effectively market your business. Give us a call today! 251-923-4252