Holiday marketing campaigns are a great way to boost sales and increase exposure. And social media plays a big part in making your holiday campaign a success or a flop. As we have preached lately, social media is a powerful player in today’s marketing sphere. People flock to social media during the holidays to review products, research companies and read reviews before buying gifts. If you’re not using social to help market your brand or product, you aren’t helping your business grow to the best of its ability.
As of this year, almost one-third of shoppers made purchase decisions based directly on social media interactions, according to a MarketLive survey. And these direct purchase decisions based on social media experiences are expected to continue growing substantially.
But just how can you incorporate your social media marketing to your holiday campaigns? Well, for starters you need to remember to ALWAYS incorporate any marketing campaigns into your social media marketing. Social is where you can organically spread the word about your brand and product and encourage your followers to share your campaign with their friends.
Stemming off that point, when developing your holiday campaign for social media, make sure that your campaign is responsive. What does that means? It means that your campaign is accessible on both mobile devices AND desktop. As we have predicted for 2016, mobile is overtaking desktop at an unbelievable speed, and soon will be the main source of internet surfing, putting desktop computers in the dust.
So, make your campaign available on both mobile and desktop computers. Along with this, many social media channels have a “buy” button now that enables users to simply click on their Facebook or Twitter page to buy a product. This is extremely useful because you are taking the product straight to them. Alleviating the hassle of going on your website to shop gives the user a much easier shopping experience- straight from social media.
Some handy social media campaigns:
Content-generated contests and giveaway
Many users enjoy seeing user-generated content. This means developing campaigns that make use of user photos, reviews and voting contests. By allowing users to share their own content, it creates a deeper sense of value for the campaign.
As people get on social media to research products, brands and reviews, reward your followers by giving them an exclusive social media discount or deal for following your brand on your social channels.
Social media advertising
Facebook offers extensive advertising services to help promote your brand and target your audience, but Facebook is not the only platform offering advertising services. Twitter and LinkedIn now have paid advertising that can help expand your campaign’s reach.
Time-Bound Holiday Campaigns
By creating a sense of urgency and exclusiveness, making a campaign that is only advertised on social media for a short time helps hype customers up to your deal. Also, offering a limited number of a product and “holiday discount” helps incite motivation to participate in your campaign.
Make sure your campaign is holiday-themed
This may sound obvious to some, but it’s a good reminder that if you want to attract holiday shoppers, you should make your campaign look and feel like a holiday offer.
There are plenty of ideas on the internet of good holiday campaigns, but the suggestions listed above are tried-and-true campaign ideas.
As marketers are all getting ready for the holiday deal dash, remember to find a unique selling point to your campaign. Focus on your target audience and figure out what kind of campaign may suit them best. Not all campaigns are created equal.
Something for all social media marketing campaigns to remember to do is to invoke engagement. Whether it is commenting on campaign post, or liking your page, make sure you are asking your followers to interact with your page somehow. This helps expand your post reach, which is now moderated by the new Facebook algorithm. Be the judge of how much you ask your followers to do though. If you give them a million tasks to complete before they are eligible for your giveaway/discount that may discourage them from entering at all.
Make sure to follow us on Facebook, Twitter and LinkedIn! And for more helpful hints, read our other blog posts!
As 2015 is winding down—with only a couple more months left until the New Year, we want to discuss some marketing trends to look out for in 2016.
One main theme we can expect is the continuing evolution of technology and how it will affect our marketing strategies. We can expect that 2016 will only become more wrapped up in the latest apps, social media platforms, and the mobility of the internet.
We’ve seen a rapid growth in the amount of internet users getting online via cell phone and tablet as mobile devices have advanced. And as mentioned above, with technology only becoming smarter, faster and more portable, it’s clear the majority of internet users are leaving the desktop computer in the dust.
But just what exactly can we expect for 2016 in terms of digital marketing? Well no worries, don’t expect something completely foreign. Actually, there will be many marketing strategies from the past few years still taking the limelight, but just progressing more. For example social media.
Social media has been around for the past decade, at first attracting only a few pioneers and internet savvy-users, but now everyone and their grandmothers have a Facebook account. Social media and the terms we use to describe social media are growing at a light-speed pace. Twitter, Instagram, Tumblr, Snapchat, are some social media channels are just a few out there. Everyone is searching for the next social media app. And businesses can make great leaps in their marketing as they embrace social media.
So without further ado, here are the predicted marketing trends we should expect to see in 2016:
1) Social media is becoming a main resource for articles and information.
Facebook and Twitter particularly have seen a big increase in users reading articles and watching videos on their platforms as opposed to reading articles and videos on the actual publisher’s website.
This means social media marketing will become even more important for your brand. If users are getting a brand’s information straight off social media and rarely going to its website, that means you need to be active in social media if you want to be heard. The more social-media centered our society gets, the more people will be looking for brands on social media to get their information from.
Note: This does NOT mean you should not have a website. Websites should be a mandatory tool for a company. Websites help in SEO rankings as well as provide necessary information to customers that you just can’t put on a social media channel.
We all know social media is key to creating two-way communication with your customers, as well as creating meaningful relationships with them. A.k.a. not just spitting advertisements and promotional material in their faces. Refresher: social media should be used to engage and entertain your customers and potential customers, not directly promote your brand: Think that more PR and less marketing.
2) Desktops are being left behind.
Mobile usage has gained rapid popularity and will only gain more traction in the future. In fact, it’s looking like the desktop may never go back to what it once was. As of this year, roughly 2,000,000,000 global internet users get online on a mobile device, which has surpassed the number of global users that use a desktop computer.
Google even decided that in order for a company to be ranked in SEO, the company has to have a mobile-friendly website, but doesn’t have to have a desktop-compatible website necessarily.
Put simply, if your company’s website is not responsive to different devices, then expect to be hidden from a majority of your potential customers.
3) Video Advertisements will grow.
You’ve seen them in many places already- on websites, before your video on YouTube and in social media, but in 2016 video has the chance to become a mainstream digital advertising component. Currently, Google Search is testing out video advertisements. So instead of just those sponsored ads you see at the top of the search results page, embedded ad videos will live there too.
4) Personal, meaningful content will be more important than ever.
As mentioned above, digital marketing needs to be relevant and useful for a company’s target audience.
It should be about providing interesting, relevant information that is within your business’s industry. For example, social media is where people want to read about topics that are important to them – not read about why they should buy your product. Entertain them, provide them with information they are interested in, but don’t try to directly sell them.
When it comes to a website’s content, make sure it remains meaningful and interesting to your visitors. Give them targeted messages that appeal to their interests and preferences.
This is true when it comes to content and digital advertising too. There are so many ways to collect consumer insights: what they use, what brands they like the most, what products are of most interest to them. By finding out these insights you can target your content to appeal specifically to a certain group of people.
If you walked onto a car lot and told the salesperson exactly what you wanted and they showed you cars that were completely outside of your preferences, you would be confused and probably aggravated, right?
Create content that is purposeful and specific to your target audience.
We can expect to see more than just these four trends in 2016, but the trends listed above will be more important and influential.
The only question is: is your business ready for the change? We know digital, that’s why we are in the digital marketing business. Our goal is to help businesses get the most out of their marketing efforts and help them navigate effectively through the digital world. Let us help you!
In today's world of smartphones, internet browser usage is now dominated by mobile devices and not the desktop. With more and more individuals surfing the web on their smartphone, the requirement of having a mobile friendly website has reached the point to where Google is now strongly influencing website rankings based on whether or not a site is mobile friendly. Here are few more key points on why a mobile friendly website is so crucial:
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